About This Item We aim to show you accurate product information. Manufacturers, suppliers and others provide what you see here, and we have not verified it. See our disclaimer. At a time when digital media still provoke both utopian and dystopian views of their likely consequences, Klaus Bruhn Jensen places these new media in a comparative perspective together with old mass media and face-to-face communication, restating the two classic questions of media studies: what do media do to people, and what do people do with media Media Convergence makes a distinction between three general types of media: the human body enabling communication in the flesh; the technically reproduced means of mass communication; and the digital technologies facilitating interaction one-to-one, one-to-many, as well as many-to-many.
Features include: case studies, including mobile phones in everyday life, the Muhammad cartoons controversy and climate change as a global challenge for human communication and political action diagrams, figures, and tables summarizing key concepts beyond standard models of communication systematic cross-referencing.
Major terms are highlighted and cross-referenced throughout, with key concepts defined in margin notes.
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Get to Know Us. Customer Service. In The Spotlight. A handbook of qualitative methodologies for mass communication research, , A handbook of media and communication research: Qualitative and quantitative methodologies KB Jensen Routledge , The social semiotics of mass communication K Jensen. International Union of Pharmacology. Isolation and purification of immunoglobulins from chicken eggs using thiophilic interaction chromatography P Hansen, JA Scoble, B Hanson, NJ Hoogenraad Journal of immunological methods , , Jenkins offers an example in educational institutions where the skills of teachers and students differ and while new media is usually discouraged in these institutions it is something that the learning outcomes of the students would benefit from Navarro, Fan culture and fandom is something that he shows great interest in as a fan himself and has written a lot about in the last view years after Convergence Culture: Where Old and New Media Collide Jenkins, b.
On the other hand fans reject the idea of a finished product. Thus, frustration and dissatisfaction about the offered content brings them to create their own content e. Through their power they are influencing the production and distribution of new media content and the productions by corporations Jenkins, In putting forward his argument, Henry Jenkins believes the best way to examine how media convergence has allowed for a better participation culture, he suggests that a case study would work best if it did not focus on one particular technology, 'Rather than dealing with each technology in isolation, we would do better to take an ecological approach, thinking about the interrelationship among different communication technologies, the cultural communities that grow up around them, and the activities they support.
Jenkins choice of approach is logical as majority of media technology, in this contemporary era, is built around having communication technologies.
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The same task can be performed with a range of different technologies, and the same technology can be deployed toward a variety of different ends. He particularly wants to explore younger generational users who have been born into this participatory media culture. Interactivity is a property of the technology, while participation is a property of culture. Participatory culture is emerging as the culture absorbs and responds to the explosion of new media technologies that make it possible for average consumers to archive, annotate, appropriate, and recirculate media content in powerful new ways.
A focus on expanding access to new technologies carries us only so far if we do not also foster the skills and cultural knowledge necessary to deploy those tools toward our own ends. The very idea of communication has been informed over time by the available media, and by the hopes and fears associated with them. One of the leading theorists and rivals of Henry Jenkins in the realms of media theory is Christian Fuchs, who places a firm emphasis on the importance of class divisions and social aspects when examining the effects of the convergence revolution.
The main difference in opinion between these two figures is whether a democracy needs only to be participatory, with audiences enables to hold opinions, or whether the democracy needs to be fully integrated into the economy — thus giving the audience power. Henry Jenkins argues now, as he did in , that media convergence benefits all classes and demographics, as phones, computers and a multitude of handheld devices with the power to communicate messages and spread information are in the pockets of men and women from all demographics in the west and in the east.
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This can be put down to a few factors. From to the early 21st century there was a great rise in individualism, post-modernism, capitalism and anti-socialism within mainstream Western politics spearheaded by Thatcher and Raegan. Following and relating to this, from the mids onwards there was a technological revolution that pushed the production of academic journals, but also prompted the culture of consumerism in the west. This is where Fuchs argues that media convergence in fact lead to Apple, Microsoft, Facebook and other such corporations becoming able to make culture into commodity, with apathetic users willing to share, download and consume information without the need for participation.
By this he means that audiences gaining something from the products created for their convenience is pivotal in the shaping of the new media world. The way that convergence has led to massive companies coming under criticism for certain things but ultimately being forgiven by consumers definitely gives this theory weight.
Indeed, it would be difficult to argue that the constant spread of information, made possible through apps on multiple devices did not play a role in modern elections and it is plain to see that politicians are increasingly attempting to utilise this power to their advantage.
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Citing French cyber theorist Pierre Levy, Jenkins states that the rise in freedom of speech and circulating opinions on the internet has led to a rise in bloggers and independent journalists voicing their own previously marginalised views to their likeminded piers.
This could even possibly account for the rise in Marxist essays in the age of convergence, as opposed the near contrived explanation given by Fuchs.
In other words, correlation does not equal causation.
Related Media Convergence: The Three Degrees of Network, Mass and Interpersonal Communication
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